Real Estate Marketing System

Category: Finance, Real Estate.

If you re new to real estate you know first hand just how difficult it is for newbies to break into the business.

That s not much money for the heard work they put in. In 2005 the National Association of Realtors reported that agents who have been in the business for two years or less had an average income of only$ 12, 850 a year. Now contrast that with long- time brokers with 26 or more years of experience- they had an average annual salary of$ 92, 60Now we re talking. Absolutely, if they approach their career the same way that they approached getting licensed. But can newbie agents substantially increase their salaries in less than 26 years? Specifically, they have to learn how to make money just like they had to learn how to get licensed.

However, nothing could be further from the truth. Unfortunately, some agents stop learning after they get licensed thinking that the licensing course was enough to guarantee their success. If you want to be good at marketing you have to learn how to be a good marketer and if you want to be a good salesperson you have to learn how to sell. Below are 3 real estate marketing techniques that can shorten your learning curve and propel you on your way to earning the kind of income that you dream of. Although everybody is not naturally born with these skills and abilities they can be learned with the right tools, strategies and resources. Real Estate Web Site Marketing.

All it really means is that you have a web site. If you think that throwing up a web site constitutes web site marketing you re wrong. Have you read anything about web site marketing, web site lead, search engine optimization capturing tools, what constitutes good web site content, or why content is important to generating leads? Then your web site is nothing more than window dressing. No? How can it generate leads and help you convert leads to paying customers if you don t know it can do it for you.

This act alone will push you up the line from last place to 4th or 5th in line, as many agents won t take the time to learn even basic information about web site marketing. Recommendation: Google" search engine optimization" and" real estate web site marketing" and read up on what you find- then apply what you learn. Have you yet? Using sequential autoresponders is a great technique for pushing your way up the line another place or two. Sequential Autoresponders. Basically, autoresponders allow you to do just that, automatically respond to requests for information.

So, instead of trying to sell your services to a prospect the very first time you meet them you should first seek to establish rapport with them, and there s no better way to do that than via the use of a sequential autoresponder. Sales and marketing is a process, not an event. With an autoresponder you can send 1, 2, 3 30, 90 or more messages- or however many it takes to convert them to paying customers. Real Estate Marketing System. Recommendation: Get yourself an autoresponder and experience what it can do for you. Get yourself not one, but several marketing systems to generate leads. Including marketing expired listing systems, absentee property owners, fsbos, working exclusively with investors, etc, newsletters.

There are a couple of lead generating ebooks that offer great ideas for generating leads. But the systems and their techniques should not be complicated, because the more complicated they are the less likely you are to consistently apply yourself to them. Today, over 2 million Americans call themselves Realtors. " That s a lot of competition and going to the office everyday is not enough. A MoneyCNN. com article dated October 3, 2006 says that" During the boom s peak from 2002 to 2004, the National Association of Realtors( NAR) saw memberships soar 26 percent. You need a competitive advantage and these 3 techniques can push you to the front of the line.

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